EMC Certification Courses
EMC Core Program (3 parts) is focused on craftsmanship and the floral design process. In order to apply the knowledge, one must first learn the theory. These building blocks offer the students the ability to boost their creativity and discover their signature design style. EMC Graduates, thanks in part to their EMC education have made their mark on the Floral Industry worldwide and are emerging leaders in the Floral Art World.
The investment for the Core Program is divided over the three parts and is 6,700 Euros.
Part I teaches all the basic skills, techniques, and theory required in the European Design teaching system in a very accelerated, yet comprehensive format. This 6-Day class is offered at various locations around the world.
- The currency of a European design system, the most updated and commercially applicable set of knowledge and skills to inject into the international floral industry
- Study of European Elements & Principle’s Expression & Classification
- Reference to Nature’s Design – inspired by Mother Nature versus idea expression.
- Proportions, structural and shape expressions
- Updated work methods and applications for the new generation of floristry
- Mechanics and Techniques of Construction, Structures, and application to a diverse range of jobs
- Focus on the most current flower and plant care and handling procedures
- Color Theory
- Hand-tied Bouquet Classification; analyzing and defining the most up-to-date methodology, functions, and techniques
- Classic European study relatable to today’s floral marketplace, and beyond…
- Wedding Flowers: Analyzing and defining its Methodology, Shapes, Functions & Wiring Techniques
PART II: SELF PRACTICUM is a self-study module between PART I & III whereby the student practices all of the skills and techniques learned in PART I on daily basis to improve the execution and efficiency.
- Assigned schedule of skill practice is complemented by video tutorials which will demonstrate mechanics and techniques which may be useful to complete the assignment.
- A list of floral nomenclature is given as required study to prepare for PART III. The minimum span between Part II and Part III must be no less than 6-8 months, in order to give the student time enough to practice becoming proficient in the learned skills.
- Each student posts their assignment within our EMC website education module so that they are visible to the instructors and fellow students. All student work and its complete analysis will be evaluated and critiqued through the duration of this module by EMC Instructors, Educators, and Teaching Assistants.
- The PART II students will also receive encouragement and advice from designated EMC Personal Mentors if requested.
PART III: ADVANCED explores the application of the creative process. Taking place in Brugge, Belgium, it’s where passion and emotion bring creativity to fruition.
- This module teaches advanced application of practiced skills, knowledge, and functionality while presenting it artfully.
- It is followed by a Final Examination (comprised of several exams both hands-on design and written), which determines the outcome of the European Master Certification process for each student.
- Advanced Structure and Constructions: Multiple shapes & Techniques
- Natural Flower Support classification; analyzing and defining its methodology
- Emphasis on creativity, functionality and meticulous craftsmanship
- Alternative sustainable design mechanics
- How to create Tension, Emotion & ‘Gestalts’ in design
- Insight into various Art Forms and styles; its inspirations and interpretations (field trip to the Louvre in Paris)
Last Step to Certification: Final Exam
- A certified EMC Floral Designer should be able to analyze and communicate the theory behind each design with a clear understanding of European elements and principles of design. #emcdesigner
- He/she should be able to translate emotional value through the effective application of European elements & principles of design.
- He/she will have the ability to develop and create a diverse range of European-inspired work in his/her own unique style.
Practical Skill Knowledge
- A certified EMC Floral Designer should be able to create a diverse range of European style expressions for all occasions. The mechanics and techniques taught are the most current methods and are the building blocks for bouquets, arrangements, wedding, sympathy, and corporate designs.
- He/she can fulfill the needs of a customer and is able to communicate, advise and impress in a professional European way.
- The student has acquired a solid knowledge of:
- A diverse range of flower, plant and foliage nomenclature
- Care and handling of botanicals based on latest data
- Full knowledge of existing and latest floristry tools and supplies
- Latest trends and their continuing developments
- Social media savviness (Facebook, Twitter, Instagram, Pinterest, etc.) to share ideas and be involved in strong marketing strategies.
- Clear knowledge and understanding of European floral terminology
All of the above qualifies the EMC certified Floral Designer to have the skillset to become a well-trained designer and a desirable, effective leader within the industry.